).From Business wire: The brand continues its #SayPubic campaign with an encore featuring a special guest and female rapper Princess Nokia. No, its because the visuals and language used here are clearly outside of accepted norms for television ads that run at all hours of the day. If they could target this at hipsters and women with tatoos, which they are probably doing on paid social, YouTube and elsewhere, great. Venus collaborated with the female rapper to produce Its Time to Care (For Your Pubic Hair) featuring Princess Nokia, debuting on Venus social platforms today. I believe I explained that in quite some detail in my post. Im just a pube, and its not fair. PACJCP, I would be pissed off, too, and Ive sent Gillette a tweet to let them know about it. Oh, yeah. A new ad by Gillette Venus which features a singing, dancing curly strand is encouraging women to take pride in their pubis whether shaved or not. If this is the best your team at Venus can do, its time you replace them! Can you imagine going back in time with your style and pissing everyone off by showing your ankles?? We dont need to see this. So disappointed! If creatives have one job left, it is to find clever and imaginative ways to sell these kinds of products while being polite and respectful guests in peoples homes. Despite the controversy, a survey conducted by Gillettes ad agency indicates that women are overall supportive of open discussion on health issues unique to women: Of the 250 respondents, more than half agreed that society has dictated womens grooming, and 56% hope for more realistic depictions of women in advertising and media, according to Fast Companys report. The ad should be removed. The Gentle Trimmer and the Skin-Softening Oil, the newest additions to the collection, were created in the spirit of just that to give women even more choices when it comes to their pubic grooming routine.. With its new ad campaign, Gillette Venus may just have scored a first. As I said to Lacey, I really dont think this ad is meant to target men at all. If it werent for the two second shot of her running the razor across the inside of her thigh, it wouldnt be completely obvious what the ad was even for. As famed former ad critic Bob Garfield pointed out in his book, And Now a Few Words from Me : . We were thrilled to see so many people taking inspiration from The Pube Song last year and feeling empowered to use anatomical terms to describe their bodies, said Dana Malcolm, senior brand director at Procter & Gamble, in a statement. Not her full-frontal beaver from the Schick ad, but the bikini zone. The place that most, if not all, women who a) shave, and b) wear swimsuits, are most concerned about. Oh, Di. Then you will know truth and then you wont be tossed about with this world that so desperately seeks to destroy the things that are lovely, true, and pure. Why dont they show men shaving their hairs down there? Whats your point, Randy? One of my readers is pretty pissed off at having to see this ad while watching TV with a teenage daughter and his 6-year-old grandson. But the more we say it (or sing it), the more well think to take care of it. I thankfully havent seen this particular commercial yet, but am familiar with the greedy push of such companies disregarding the respect of decency, If you havent seen this commercial out in the wild, Cheryl, then consider yourself lucky. The only way to stop them is to push back. Or sing it. Thank you for your thoughtful wisdom in this reply. The P&G brand is encouraging women to "#SayPubic" as part of the effort, which seeks to close the . Schick just positioned itself in millions of mens minds as *sexy*. We will NEVER PURCHASE anything from this company again!!! Whoever trimmed their lil bush the best is the winner! Venus' Daily Soothing Serum can be used after you shave to provide
A realish woman using a product to fix a problem. Venus x Animal Crossing. Most razor and shaving products opt for a spa. Excellent review. But I dont think men are entirely to blame. Gillette Venus Intimate Grooming Razors for Women, 1 Venus Razor Bikini Trimmer, 2 Razor Blade Refills, Pink Visit the Gillette Venus Store 16,622 ratings | 58 answered questions Style: Handle + 2 Refills See more About this item Don't settle for shave bumps and ingrowns. It cheapens women, treating them like a piece of meat. Thoughts? We consumers can make a difference. Once verified, the information you provide will be displayed on our site. Did you even bother to read it? Product Features. Gillette Venus for Pubic Hair & Skin Gentle Trimmer Plus 1oz Smoothing Exfoliant Visit the Gillette Venus Store 6,711 ratings | 38 answered questions Style: Trimmer + Exfoliant About this item GENTLE HAIR REMOVAL: Lateral skin protection fins offer a gentle removal of hair in the pubic area. These people are either stupid or driven by some crazy agenda that I dont understand. . So you have no idea. If I was going to buy a product like this, I would rather be convinced to buy it by reading what it actually does or by reviews of people who already have used it so I can hear what their experiences were as far as product quality and effectiveness to make my decision rather than watch some woman looking at herself in the mirror, dancing around, and standing outside with her friend. We were thrilled to see so many people taking inspiration from The Pube Song last year and feeling empowered to use anatomical terms to describe their bodies, Dana Malcolm, Senior Brand Director, says. Hell yeah! And i will tell you how I feel about you trying to manipulate me while making life a little more crass for everyone by deliberately not buying your razors. Schick is pandering to a bunch of dudes who cant abide the thought of womens product being advertised without the women in those commercials being sexual objects. Its impossible to shift a societal norm that has been in place for centuries overnight! I feel for you. Im almost thinking these comments must be parody Seriously, the content of whatever show these multigenerational families are gathered around the dinner table to watch probably has more raunchy content than this ad. What do you object to them seeing? I will NOT buy the product because of these ads. Unfortunately they have supported the trend to overturn values and morals. Venus + Sustainability. In any case, it sounds like well have to agree to disagree. ATTENTION: Major social media outlets are finding ways to block the conservative/evangelical viewpoint. DISTURBING Gillette Venus dancing pubic hair commercial! Check out #ThePubeSong and lets normalize the conversation because its okay to #SayPubic. These inappropriate commercials are airing during prime time when children are likely watching television, so family viewing time is not safe. This one-time delivery includes everything you need to shave, soothe, and smooth your pubic area. Also, the razor refills come equipped with a
Fed Up, you obviously have no couth, no moral compass. But the bikini bimbos sculpting their bush doesnt? The idea that Schick is sexy, with a hyper-sexualized commercial to fondly remember, might convince a guy to try Schick, and maybe while hes there, get one of those sexy razors to see if shes game (roll the brown chicken, brown cow soundtrack). Theres nothing diabolical about this little follicle The charming commercial comes as beauty and hygiene brands, in particular, are increasingly using clever marketing to attack the taboos inherent in their products, as Fast Company points out. That's precisely what Gillette and model Nicole R. Rasenti have done in this new TV commercial for the Venus for Pubic Hair and Skin razor. We see an almost realistic woman (with tattoos, of course, because edgy) shaving that pain in the ass spot just under her bikini line. Seriously, everyone in advertising is so obsessed with creativity and being creative, and then when Schick rolls out a cute visual metaphor (that quite impressively shows off what the product can do), people complain about it. I dont agree with you at all that the Schick ad objectifies and heavily sexualizes women, or that its message is youre not good enough (where on Earth did that come from? Gillette Venus has come out with a new line of products for pubic hair and skin, and they've taken a rather unique approach to advertising it. In a now deleted tweet, Gill said, Young teens are already watching porn but theyre finding hard core aggressive videos that give a terrible view of sex. Television is a mass medium, and advertisers have a responsibility to ensure that their work is appropriate for all audiences to whom it is shown. Give it time, Jana. Maybe you should deal with some larger issues than pithy crap like this. And then theres the big twist: it was a contest! Its mons pubis, Raden, but I understand your enthusiasm. I am missing the outrage. Different strokes for different folks, for sure. The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Dogs Without Borders trains rescue dogs to diagnose illness in remote communities, Popeyes split its name in two for this eye-popping campaign, WorkInProgress made a novelty scented candle that calls for an end to novelty scented candles, Gillette Venus: A pubic hair sings 'The Pube Song' in campaign from Gillette Venus, Gillette Venus: Gillette Venus adds acne, cellulite, scars, vitiligo and more skin tones to Animal Crossing characters, Gillette Venus: Venus Gives Swedish Women Sunny Incentive to Go Hairless, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Well said, Joanne. Recently I saw a commercial of a womans face between another womans legs who are obviously in stirrups talking about some kind of deodorant for private parts!! Facial Hair and Skin Care . The ruling from society was Ewww Some hairs should remain private. Absolute bullseye. With the expansion of the collection, the brands #MySkinMyWay commitment continues, celebrating all women and all skin, helping them feel comfortable in their skin by providing solutions to care for their grooming needs, whatever their preferences may be. Now, now. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. NO FEMALE WANTS A CLOSEUP OF ANOTHER WOMANS WHOO-HA! Couldnt agree more. In other words, advertisers use your heads, and keep your junk in your pants. Every time I see it I start screaming at the TV and not in a good way. Sign up to have it sent to your inbox. All rights reserved. Venus 2-in-1 Cleanser + Shave Gel can be used during your shave to
The full lineup includes: These products can be used together as a regimen or individually to fit each persons needs, whether hair is there, gone, or growing. ready to shave whenever you choose. touching the skin. provide a protective layer of glide to help prevent shaving irritation,
I think I have this right: the Schick ad is ok, but the Gillette is not. Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. I will never again purchase anything this company sells. The packaging too, features the words "pubic hair." Agree with most everything you said, Lacey, except for the men are sick part. And if someone who loves you tries to get you help please let them! Oh, Art. This story has been shared 448,312 times. But unless they work for an organization like Greenpeace or St. Jude, its more than likely bullshit. Includes 2 cartridge refills. As the model in this ad probably isnt the best choice for connecting with the widest audience, digital would be a great strategy here. There are things in this world that are not trying to assault you. You may unsubscribe at any time. Gillette appears to be going down a similar path. Prep for your shave with 2-in-1 Cleanser + Shave Gel, groom with precision with the Pubic Hair & Skin Razor, and maintain your smoothness with Daily Soothing Serum. Stunning and brave, lol. Double A Battery Powered Device Get Started with Venus Direct With our $7 Venus Starter Kit, you'll receive our most popular Extra Smooth razor, a mint handle, travel-friendly Satin Care Ultra Sensitive shave gel, and a convenient shower hook in your first order. - Gillette Venus TV Commercial (2022) - Princess Nokia Jingle for Shaving MUSICOM PRODUCTIONS 55.1K subscribers Subscribe 107K views 6 months ago As seen on TV/YouTube in 2022. Viagra? However, we know that a year later there is still more work that needs to be done. These ads are horrible. Commercial is totally inappropriate and we do not need to see this, some things are meant to be private and this is one of them. * So, Venus set out on a mission to get rid of outdated, censored, and sometimes downright silly terms like bikini or down there for the pubic area. Think again. It features rapper Princess Nokia singing and discussing pubic hair. This ad, I think, contributes to a coarsening of the culture. Ladies? Do us a favor and stay away from all children everywhere. You want the end result, the smooth fuckable prize, but you dont want to see what it takes to make skin smooth. Cut your losses, offer a public apology and create a commercial with class. It seems like all the ads are showing perfect skin and shiny hair, but what about this other world inside your underwear? the strand sings. & why suggest women shave!!!!!! Those who dont, stop forcing it into their homes. No one does this with clothing on. Who is Gillette trying to appeal to? Finally, pubic hair and skin is [sic] getting the attention it deserves, says Gillette. While the woman is posing in her shaving position the camera zooms in for close-up shots of her bikini line as she discusses shaving between her legs. And I hope Disney sues them over it. You may remember how rigorously I defended the trimming bushes ad for Schicks Hydro Silk TrimStyle razor also a product for women who shave down there. To mark the launch of its Venus for Pubic Hair & Skin collection, the brand created an animated spot featuring a. Edit: No joke, Gillettes already done the trans thing: https://adland.tv/adnews/gillette-first-shave-transgender-son-2019-30-usa. I guess if youre into hiking through the forests to get to your objective.. Then by all means, go for it!! I agree as well! Why the mass hysteria about the pubic area? The commercial objectifies and heavily-sexualizes women to sell a product that removes hair. OK, here is another great example of why television is not the right medium for this type of ad. Products can be found at all major retailers where you find Venus products or on GilletteVenus.com. You really can say pubic Actually, it would seem that Gillette is doubling down. To close, I think the bottom line here is that very few TV viewers, male or female, want or need to see people of either sex shaving their crotchal areas on TV. The 60-second music video finds the animated curly lamenting, You can find tutorials for the masses for doing brows and curling lashes, but influencers wont mention me. Just want to see a show of hands how many of you saw that ad while watching Fox News? But when they got one look at me, the ruling from society was, Ew, not you. Oh whats a curl to do?. Please understand, this blog receives a fair number of drive-by shitposts from people who dont want to leave their names, and I mistook your comment for one of those. Always appreciate your insights! Im guessing women will have to figure it out for themselves. Garfield is right. (Not to mention, the ad employed a clever visual metaphor to show how the product works and compared to this Gillette ad, it was positively adorable.). Activate your account. If you trim, or you shave or youre bare down there Gillette's Venus For Pubic Hair & Skin Razor is designed for tricky areas. The ad is not appropriate for all audiences and shouldnt be forced into our homes. Specifically designed to work with thick hair Our Story. In May 2021, the brand encouraged people to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection, an array of hair removal and skincare products that care for the pubic area whether hair is there, gone, or growing. Empowerment to them is nothing more than a marketing scheme. Venus's pubic hair and skin regimen pack is designed to help protect pubic skin from shave irritation during your shave and provide soothing moisture to help reduce ITCH after you shave.
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