"My life purpose is to help others achieve physical and mental. Store locator The Coolest Breakfast. 'Shark Tank' success Mush bringing in solid sales, growth The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. Our Story Start even if you don't know how. They first met in the financial industry. No preservatives. It is completely healthy and can be followed up for daily routine. At MUSH, we soak old fashioned oats in almond, coconut, or oat milk. The product was MUSH, a ready-to-eat oatmeal brand that was pitched as a ready-to-eat, healthy breakfast by entrepreneurs Ashley Thompson and Kat Thomas. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. [1], On November 26th, 2017, Thompson and Thomas presented MUSH on the twelfth episode of the ninth season of ABCs Shark Tank. Facts about Mush Oatmeal and its founders. Manage Settings Competitors of Mush have emerged and can also create a huge impact on its production and sales in the market. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. Apr 25, 2022, 09:30 ET. MUSH Indulgent Overnight Oatmeal Variety Pack, 5 OZ 24-Pack includes 6 Coffee, 6 Dark Chocolate, 6 Original, and 6 Vanilla Bean 37 $89.99 $ 89 . Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. Meet MUSH, a cold oatmeal brand and your new favorite ultra simple breakfast (or lunch, or dinner, or snackthere are no rules when it comes to oatmeal!). Dont think about that. Before long, they had managed to land a distribution deal with Whole Foods. "As a startup, it's incredibly hard to. But, with the help of their investor Mark Cuban, they were able to start a new production within a very short period of time of 48 hours and complete the order successfully. Asked what their decision will be, Kat thanks all of them for their offers before deciding to go with Mark. We and our partners use cookies to Store and/or access information on a device. In the end, they began to work on the project after moving to San Diego. Last but not least, they try the cold brew flavour, which she describes as being a caffeine and breakfast all-in-one. As with the previous flavours, the sharks seem to take a liking to the pod. MUSH Pre-Made Overnight Oats Are Delicious and Convenient - Well+Good We are proud of our humble beginnings. MUSH is sold in 6 oz. On their official website, the oatmeal snack also has a 4.5-star rating out of over 600 reviews. By February 2022, Mush Oatmeal was valued at $4.5 million and still operates in various online and offline stores, providing healthy and nutritious food.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[580,400],'wealthybyte_com-leader-3','ezslot_15',176,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-3-0'); Mush Oatmeal has grown into one of the market leaders in its category, fulfilling millions of orders for various online and offline stores. Do Not Sell or Share My Personal Information. MUSH Ready-to-Eat Oats: Is This Delicious Breakfast Snack Worth - Yahoo The duo entered the Shark Tank platform with a proposal seeking $300,000 for 10% as they wanted to grow their retail business. With five kids, her working parents had scarce resources. While the taste and proposal of Kat and Ashley impressed the sharks, Robert and Lori backed out without offering any deals. Two months after the "Shark Tank" episode appeared, MUSH was inundated with thousands of orders, and Thompson and Thomas pulled 10 consecutive all-nighters to get the orders out. Additionally, Mush Oatmeal comes soaked in oat milk, coconut, or almond, making it more nutritious than traditional oats. MUSH (Food Products) General Information Description. To their surprise, it eventually became a big hit. Following their appearance on Shark Tank, the company was inundated with a large number of ordersin fact, they had received so many that they had run out of their iconic pod containers. Our editors independently select these products. Define Bottle: What Happened After Shark Tank? What Happened to Mush Oatmeal after Shark Tank? However, I have decided there is no shame in letting the pros help me out a bit. Get it daily. "After college, I started a demanding career in finance and struggled to fuel myself throughout the day. Various other family members suffered both physical and mental health issues. You can get Mush Oatmeal in different flavors like vanilla bean, wild blueberry, dark chocolate, and crisp apple. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. Bare Performance Nutrition CEO Dec 2022 MUSH Foods Co-Founder 2015 Board and Advisor Roles Number of Current Board & Advisor Roles 2 Katherine Thomas holds 2 board and advisor roles as Investor at Vareto and Advisor at WOLACO. In the year 2017, their sales were doubled, and made a profit of $120,000. Copyright 2022 Wealthy Byte. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. Convenient, heart-healthy, and delicious, overnight (or cold) oats are a pretty easy meal to prepare. However, it would be best to cook Mush Oatmeal on a microwave or stovetop at 30-second intervals. Louis Vuitton Business Model: How Louis Vuitton makes money? Mush includes a soluble fiber that is healthy and also improves insulin in the body and lowers cholesterol. While many agree that it is one of the best overnight oatmeal products available on the market, several users have noted that the company is relatively slow, in that there is often a multi-week per order. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. In fact, @costco_doesitagain reports the eight-pack they found in the Northeast region of the country costs just $11.39, while ordering a 12-pack from the MUSH website will set you back $59.99 (though, it's important to note the cups of oats are different sizes and flavors). Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. This article "MUSH (Overnight Oats)" is from Wikipedia. Cuban not only provided the pair with a generous investment . Life and our food ecosystem do not make it easy to eat healthy. In November 2021, Mush entered Costcos Wholesale stores, adding another feather to their cap. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. Discipline and passion get you far, but when it comes to starting your own company, ignorance is bliss. She bootstrapped the company for a long time before bringing in outside investments from serial entrepreneurs and successful business owners who wanted to help. What happened to Myspace? Kat and Ashley were also bored of eating outside food which is not good for them in their daily routine and so for them and others, they gave a thought and managed to launch their own food brand industry Mush with a motto of safe living and proper digestion. MUSH ready-to-eat overnight oatmeal wants to be more than a breakfast item We strive to ensure an exceptional MUSH experience. Furthermore, Mush Oatmeal preserves its mineral and vitamin content as they do not require heating. MUSHis a fresh product without any preservatives or artificial fillers. MUSH oats are designed to be enjoyed at any time of the day you're looking for a boost of flavor and nutrients, but it's especially great for breakfast and post-workout since it offers lots of fiber and protein to fill you up. Upon graduation she moved overseas to London to join the Securities Division of Goldman Sachs International as an algorithmic trader of European Equities. Likewise, eating outside food is not beneficial and can ruin your immune and digestive system. Here is their complete failure breakdown! Meanwhile, Mark and Barbara joined the race and offered the proposed $300,000 at 10% stakes. Continue with Recommended Cookies. Who is the founder of Mush Oatmeal? It was actually quite difficult to find foods that were delicious, healthy, and satiating, said Ashley Thompson, CEO and Co-Founder of MUSH. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50, If you have any questions or want to learn more about us, check out the FAQ below or write to us directly at hello@eatmush.com. From there, they eventually walk backstage. What Happened to Sand Cloud After Shark Tank? We offer Best Seller, Fruit, and Indulgent Variety Packs. Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. Throwing out a random idea, Rohan suggests that they might be packing too much product in one container. Since then, theyve also begun to ship their product nationally, which has led to a huge amount of growth over the past several months. After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. When soaked in dairy-free milk, this soluble fiber increases your bodys ability to absorb nutrients and aids in weight loss and digestion by breaking down starch. It costs them $3.9 per packet and they sold it for 70 to 80 cents per unit, from where the firm manages to earn a huge amount of Revenue. Preservatives and sugar-free, the on-the-go oatmeal breast fast soon began to make its way into the farmers markets in the San Diego area. Katherine (Kat) Thomas graduated from Duke in 2012 as a double major in Russian and International Comparative Studies with a certificate in Markets and Management Studies. Seconds later, Mark expresses that he disagrees. They then set out to build a credible food brand. Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. Ashley Thompson and Kat Thomas are the founders of Mush Oatmeal; they met in the banking industry and had a passion for healthful food. Rich in protein and fibre. At the time of the shark tank appearance, Mush was valued at around $300,000. The concept of overnight oats isn't novelit's been around for a while. Anywhere. Per MUSH's website, these special oats are immersed in "dairy-free milk for hours" and come in a variety of flavors including blueberry, apple cinnamon, dark chocolate, and even snickerdoodle. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. To follow up, Lori said Rohan is an expert in the food industry so shell not be giving any offer. single serve cup. Mush, also known as Overnight Oats, is a food company that appeared on Shark Tank in season 9. Producer of ready-to-eat overnight oats intended to make healthy food convenient and delicious for consumers. Having completed their pitch, the two founders go on to pass out a tray of samples to each of the sharks. The new production line was set up within 48 hours, ensuring a smooth demand and supply chain of Mush products. 99 ($0.75/Ounce) MUSH - Original Overnight Oatmeal, 5 Ounce, Pack of 16 - Zero Prep, Dairy Free, Breakfast On-The-Go 37 Solsource: What Happened After Shark Tank? Overnight oats, if you are unaware, are. Freelance writer who loves dogs and anything related to Japanese culture. "MUSH, Mark Cuban, and How Space Aliens Win", "Shark Tank: Mush Overnight Oatmeal Accepts $300,000 Offer from Mark Cuban", "MUSH ready-to-eat chilled oatmeal wants to be more than a breakfast item", article "MUSH (Overnight Oats)" is from Wikipedia, https://en.everybodywiki.com/index.php?title=MUSH_(Overnight_Oats)&oldid=1732385. MUSH is an overnight oats product produced in Vista, California. The idea is to make oatmeal more accessible. Continuing, however, he notes that their challenge is where theyre selling itthat is, they are currently completely reliant on grocery stores. We offer a subscription plan for many of our products! With further prompting from Rohan, she subsequently tells the sharks that they sell for $3.99 retail. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. LOVE Shark Tank products just like we do? Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. Ashley explained how they pushed their initial products at the San Diegos farmer markets, which generated $72,000 in 2016.Mush enjoyed better results in 2017, with sales figures touching a nearly double figure of $120,000 in 2017. According to the post and the MUSH site, this wholesome product contains "no artificial anything" and is gluten-free, dairy-free, sugar-free, and vegan.