endobj Get the best reports to understand your industry. TikTok has 689 million monthly users internationally. These statistics show just how successful the app has become, providing even more reason to jump on . The world's population is 7.99 billion. The current percentage of people using social media is 56.8% of the worlds total population. Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. Then in 2021 Facebook had 2.89 billion users . BY Brooke Auxier and Monica Anderson FOR MEDIA OR OTHER INQUIRIES: Source: Division of Vector-Borne Diseases (DVBD) Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. About half were in 2011. However, TikTok and Reddit are still attracting users at an accelerated pace. Interesting that youtube is considered social media. Clicking on the following button will update the content below. 40% of all internet users worldwide use social media for work purposes. Sources: Data Reportal, BankMyCell, Statcounter. An average of 1.3 million new users each day embraced some social media platform in 2020. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Pew Research Center regularly studies the changing information and media ecosystem in the United States. The most shocking is the rise of TikTok. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. (Adobe) We are happy to help. With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. Leading social media apps worldwide in 2022, by downloads (in millions) Most popular social networks worldwide 2021, by reach Most popular social networks worldwide 2021, by reach Global. While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. That number has increasedby approximately 500 million every year since 2019. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. According to that same Pew survey, 70% of all responding Facebook users are daily users, 17% are weekly users and roughly 12% use the site less than once a week. This text provides general information. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Social media: global penetration rate 2023, by region, Social network users in selected countries in 2022 and 2027, Number of global social network users 2017-2027, Average daily time spent on social media worldwide 2012-2022, Social media platforms used by marketers worldwide 2022, Number of internet and social media users worldwide as of January 2023 (in billions), Number of social media users worldwide from 2017 to 2027 (in billions), Global social network penetration 2018-2027, Social network penetration worldwide from 2018 to 2027, Social media revenue of selected companies 2021, Revenue of selected social media companies from 2014 to 2021 (in million U.S. dollars), Number of social network users in selected countries in 2022 and 2027 (in millions), Distribution of global social media users 2022, by region, Distribution of worldwide social media users in 2022, by 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iPhone social media apps worldwide 2022, by revenue, Leading iPhone social media apps in the Apple App Store worldwide in September 2022, by revenue (in million U.S. dollars), Leading Android communication apps worldwide 2022, by downloads, Leading communication apps in the Google Play Store worldwide in September 2022, by number of downloads (in millions), Leading Android communication apps worldwide 2022, by revenue, Leading communication apps in the Google Play Store worldwide in September 2022, by revenue (in U.S. dollars), Leading social media usage reasons worldwide 2022, Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2022, Daily time spent on social networking by internet users worldwide from 2012 to 2022 (in minutes), Global users daily time on social media apps 2020-2021, by gender, Average daily time spent by users worldwide on social media apps from October 2020 to March 2021, by gender (in minutes), Global users daily time on social media apps 2020-2021, by age group, Average daily time spent by users worldwide on mobile social media apps from October 2020 to March 2021, by age group (in minutes), Media usage in an internet minute as of April 2022, Social media as a news source worldwide 2022, Share of adults who use social media as a source of news in selected countries worldwide as of February 2022, Number of Facebook users worldwide from 2017 to 2027 (in millions), Countries with the most Facebook users 2023, Leading countries based on Facebook audience size as of January 2023 (in millions), Countries with biggest Facebook reach 2023, Countries with the highest Facebook audience reach in January 2023, Facebook access penetration 2022, by device, Device usage of Facebook users worldwide as of January 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Number of monthly active Facebook users worldwide as of 4th quarter 2022 (in millions), Facebook: number of daily active users worldwide 2011-2022, Number of daily active Facebook users worldwide as of 4th quarter 2022 (in millions), Most popular Facebook fan pages as of January 2023, based on number of fans (in millions), Facebook user engagement of leading U.S. and UK publishers 2023, Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions), Facebook brand post engagement 2022, by vertical, Average engagement rate with brand posts on Facebook in 2022, by vertical, Countries with biggest Instagram reach 2023, Countries and territories with the highest Instagram audience reach as of January 2023, Number of monthly active Instagram users 2013-2021, Number of monthly active Instagram users from January 2013 to December 2021 (in millions), Instagram: distribution of global audiences 2023, by age group, Distribution of Instagram users worldwide as of January 2023, by age group, Instagram: distribution of global audiences 2023, by age and gender, Distribution of Instagram users worldwide as of January 2023, by age and gender, Instagram accounts with the most followers worldwide 2023, Instagram accounts with the most followers worldwide as of January 2023 (in millions), Instagram: favorite types of posts for global users 2022, Preferred types of content on Instagram according to users worldwide as of February 2022, Most popular posts on Instagram as of December 2022, by number of likes (in millions), TikTok: distribution of global audiences 2023 by gender, Distribution of TikTok users worldwide as of January 2023, by gender, TikTok: distribution of global audiences 2023, by age and gender, Distribution of TikTok users worldwide as of January 2023, by age and gender, Average weekly time spent on TikTok worldwide 2021, Average weekly time users spend on TikTok worldwide in 2021 (in hours), Number of TikTok monthly active users (MAU) via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of monthly active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), TikTok first-time installs per quarter 2016-2021, Number of first-time TikTok installs from 2nd quarter 2016 to 4th quarter 2021 (in millions), Number of first-time TikTok installs from 2017 to 2021 (in millions), Most-followed creators on TikTok worldwide as of March 2023 (in millions), Digital Market Outlook: largest social media ad markets worldwide 2022, Leading markets worldwide in 2022, by social media advertising spending (in million U.S. dollars), Social network ad spending per user worldwide 2017-2025, Social network advertising spending per social network user worldwide from 2017 to 2025 (in U.S. dollars), Leading social media platforms used by marketers worldwide as of January 2022, Benefits of social media marketing worldwide 2022, Leading benefits of using social media for marketing purposes worldwide as of January 2022, Future use of social media among marketers worldwide 2022, by platform, Planned changes in use of selected social media for marketing purposes worldwide as of January 2022, Organic vs. paid social media used by B2C marketers worldwide 2021, Organic vs. paid social media used by B2C marketers worldwide as of November 2021, Social media types used by B2B marketers worldwide 2022, Types of social media used by B2B marketers worldwide as of November 2022, Social media platforms with highest ROI worldwide 2022, Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of October 2022, Social media platforms with highest ROI for B2B marketers worldwide 2022, Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of October 2022, Most effective social media platforms for B2B marketers worldwide 2022, Most effective social media platforms for B2B content marketers worldwide as of July 2022, Facebook user data requests from federal agencies & governments H1 2022, by country, Number of user data requests issued to Facebook by federal agencies and governments during 1st half 2022, by country, U.S. Facebook data requests from government agencies 2013-2022, Number of user data requests issued to Facebook by federal and government agencies in the United States as of 1st half 2022, Twitter: user data requests from federal agencies and governments H2 2021, Global number of user data requests issued to Twitter from federal agencies and governments during 2nd half 2021, by country, Twitter: total number of data removal requests as of H1 2021, Number of data removal requests issued to Twitter from 1st half 2012 to 2nd half 2021, Twitter: data removal requests from countries and institutions H2 2021, Number of data removal requests issued to Twitter from June to December 2021, by country and institution, Snapchat: user data requests by U.S. federal authorities 2014-2021, Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 1st half 2021, TikTok: account removed 2020-2022, by reason, Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 3rd quarter 2022, by reason. 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The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Time spent with media worldwide 2011-2021, Time spent with digital vs. traditional media in the U.S. 2011-2023, Daily media consumption in the U.S. 2021, by format, U.S. Facebook users 2023, by age and gender, U.S. video gaming audiences 2022, by age group, Time spent with media in the U.S. 2011-2022, Time spent per day with major media in the United States from 2011 to 2022 (in minutes), Average time spent with major media per day in the United States as of April 2021, by format (in minutes), Time spent per day with digital versus traditional media in the United States from 2011 to 2023 (in minutes), Digital media users in the United States 2017-2027, by segment, Number of digital media users in the United States from 2017 to 2027, by segment (in millions), Money spent on media per month in the U.S. 2022, per user type, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars), Number of TV households in the U.S. 2000-2023, Number of TV households in the United States from season 2000-2001 to season 2022-2023 (in millions), TV households in the largest local TV markets in the U.S. 2020-2021, Number of TV households in the largest local TV markets in the United States in the broadcast season 2020-2021, Share of cord-cutters/nevers in the U.S. 2014-2022, Share of TV households without a traditional TV subscription in the United States from 2014 to 2022, U.S. TV consumption: daily viewing time 2009-2021, by age group, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by age group (in hours), U.S. TV consumption: average viewing time 2009-2021, by ethnicity, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by ethnicity (in hours), U.S. TV consumption: average viewing time 2009-2021, by gender, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by gender (in hours), Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type, Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions), Daily time spent with video by U.S. adults 2019-2026, by device, Average daily time spent with video content among adults in the United States from 2019 to 2026, by device (in minutes), Consumer spending on SVOD in the U.S. 2018-2022, Consumer spending on subscription video-on-demand (SVOD) in the United States from 2nd quarter 2018 to 3rd quarter 2022 (in billion U.S. dollars), Reasons for not paying for video streaming subscriptions in the U.S. 2022, Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022, Expected change in video streaming use in the future in the U.S. 2022, Expected change in video streaming usage over the next 12 months in the United States as of March 2022, Penetration rates of selected subscription video-on-demand services in the U.S. 2022, Share of households subscribing to selected video streaming platforms in the United States as of September 2022, Leading online news brands in the U.S. 2022, Share of consumers who have used selected global online news brands to access news in the last week in the United States as of February 2022, Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Daily newspaper consumption by brand in the U.S. 2022, Daily newspaper consumption by brand in the U.S. in 2022, Magazine / weekly newspaper consumption by brand in the U.S. 2022, Magazine / weekly newspaper consumption by brand in the U.S. in 2022, Most purchased daily newspapers by type in the U.S. 2022, Most purchased daily newspapers by type in the U.S. in 2022, Magazine / weekly newspaper purchases by type in the U.S. 2022, Magazine / weekly newspaper purchases by type in the U.S. in 2022, Average daily time spent reading per capita in the United States from 2014 to 2021 (in hours), Recreational books: consumer expenditure in the U.S. 1999-2021, Consumer expenditure on recreational books in the United States from1999 to 2021 (in billion U.S. dollars), Book consumption in the U.S. 2011-2021, by format, Share of adults who have read a book in any format in the last 12 months in the United States from 2011 to 2021, by format, Book readers in the U.S. 2019-2021, by age group, Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group, Number of books read yearly by U.S. consumers 2021, by gender, Number of books read each year by consumers in the past year in the United States as of December 2021, by gender, Audiobook listeners in the U.S. 2021, by age group, Share of adults who have listened to an audiobook in the last 12 months in the United States as of February 2021, by age group, Radio reach in the U.S. in 2021, by age and gender, Weekly radio reach in the United States as of June 2021, by age and gender, Radio reach in the U.S. in 2021, by time of day and gender, Weekly radio reach in the United States in March 2021, by time of day and gender, Share of weekly online radio listeners in the U.S. 2000-2021, Share of weekly online radio listeners in the United States from 2000 to 2021, Share of monthly online radio listeners in the U.S. 2007-2021, Share of monthly online radio listeners in the United States from 2007 to 2021, Online radio reach in the U.S. 2021, by age group, Monthly online radio reach in the United States in 2021, by age group, Music consumption in the U.S. in 2021, by genre & format, Distribution of music consumption in the United States in 2021, by genre and format, Weekly time spent listening to audio from selected sources in the U.S. 2021, Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019 and 2021, Popular online music brands in the U.S. 2022, Online music services used most frequently in the United States as of January 2022, Music streaming penetration in the U.S. 2022, by generation, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation, Streamed music consumption in the U.S. 2021, by genre, Distribution of streamed music consumption in the United States in 2021, by genre, Share of people who listen to podcasts monthly in the U.S. 2017-2022, by age group, Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2022, by age group, Reasons for not listening to podcasts in the U.S. and Europe 2021, Reasons why people do not consume podcasts in the Unites States and Europe in 2021, Podcast providers in the United States 2022, Preferred podcast providers among adults in the United States as of October 2022, Internet users in the United States 2019-2028, Number of internet users in the United States from 2019 to 2028 (in millions), Social media users in the United States 2019-2028, Number of social media users in the United States from 2019 to 2028 (in millions), U.S. internet usage penetration 2021, by age group, Share of adults in the United States who use the internet in 2021, by age group, Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Share of Facebook users in the United States as of March 2023, by age group and gender, Distribution of Instagram users in the United States as of March 2023, by age group, Twitter: usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Twitter as of February 2021, by age group, TikTok audiences in the U.S. 2021, by age and gender, Distribution of TikTok audiences in the United States in 2021, by age and gender, Number of users of video games in the U.S. 2017-2027, Number of users of video games in the United States from 2017 to 2027 (in millions), U.S. video gaming audiences 2006-2022, by gender, Distribution of video gamers in the United States from 2006 to 2022, by gender, Distribution of video gamers in the United States in 2022, by age group, Distribution of video gamers U.S. 2022, by engagement, Distribution of video gamers in the United States in 2022, by engagement level, Consumer spending on video game content in the U.S. 2010-2022, Consumer spending on video game content in the United States from 2010 to 2022 (in billion U.S. dollars), Weekly gaming hours of adults in the U.S. 2022, Weekly time spent playing video games according to adults in the United States as of January 2022 (in hours), Preferred video game devices in the U.S. 2022, Leading video game devices according to gamers in the United States in 2022.